Press Coverage


Fashion United

“While there is increased awareness on the environmental and social impact of products that consumers are purchasing, the conversation on sustainable apparel is largely centered around adult clothing.”



“We feel that customer experience should not be compromised on and we’ll be on the lookout for gaps to fill.”


Everything Experimental

“Thinking smart and modifying the value proposition in line with the realities of the market, is what will keep the momentum going once the state of normalcy returns.”



“We ensure that our designs and silhouettes are fuss-free and functional for playtime wear, and are easy to maintain.”


Startup Talky

“Lack of the right skillsets and professional mentorship coupled with limited access to networks and finance are some of the factors responsible for women dropping off from the entrepreneurial bandwagon.”


Startup Talky

“One needs to persevere and be determined while constantly gaining knowledge so that challenges can actually be seen as opportunities.”



“Our vision is to have better and safer clothing for kids.”


She the People

“To make a significant positive impact on the environment, it is not just the occasional designer wear which needs to be sustainable, but actually daily wear which has to be responsibly produced.”


Business of Fashion

“Repeat orders and customer loyalty ultimately hinges on good product quality.”



“The garments are certified by Global Organic Textile Standard (GOTS).”



“Greendigo uses only non-toxic dyes and colors in all its apparel.”


New Indian Express

“Our biggest surprise was the realisation that ‘greenwashing’ is so widespread in the industry.”



“How these sisters are disrupting the billion-dollar kidswear market with an organic clothing business”


Times Now

“Kids have sensitive skin and harmful substances in synthetic fibres are likely to trigger rashes, allergies, respiratory disorders etc.”



“A one-of-a-kind brand that creates conscious clothing for kids, without compromising on the style quotient.”


The Hindu

“Plastic use is minimal in the packaging process and is mostly replaced by recycled materials.”


Elle India

“Their clothes are soft, comfortable, and gentle on delicate skin. They are easy to mix and match and suitable for a capsule wardrobe for kids.”


Fashion Network

“The brand uses only non-toxic dyes, still not standard in the fashion industry, yet offers clothing in a range of bright colours.”